PILOT HAKUHODO – Chairman

Genki Tei

Tei san has been worked in Hakuhodo group more than 30 years. He has worked with many international brands including Unilever, Coca Cola, Suntory, P&G, Toyota and etc. He was in charge of global business department and integrated media planning in Hakuhodo. Tei san is truly an international and professional manager with rich experiences and strong backgrounds in Hakuhodo group.

PILOT HAKUHODO – CEO

Frances Yi

Frances worked in different global brands including Motorola, Autodesk and Novell for nearly 8 years before joining Pilot Group in 2007. Frances specialized in strategic communications planning, issues and crisis management, corporate/product positioning and messaging, marketing and media events, and all types of internal and external collateral development. With over 20 years of professional experiences, Frances is known as the PR expertise with marketing and PR know-how in electronics, telecommunications, and technology field.
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The clients Frances has serviced are from various industries like consuming electronics, telecommunications, portable App, software information, online game and so on. She is  well-trusted and has great relationship between a great number of international corporations and global brands.

PILOT HAKUHODO – Managing Director

Christina Liaw

Christina Liaw joined PILOT HAKUHODO in 2009, she provides great services including corporate PR, marketing PR, and issue management. She has near 10 years of working experience in diverse sectors, with the focus on international food & restaurant brands, tourism & hospitality, retail, malls, and consuming products.

Prior to joining Pilot Group, she worked at K&L ADVERTISING (Y&R Brands) in New York, where she managed accounts for the top 100 global companies from Fortune Magazine, i.e. Roche, GSK, Sony, BMG, Novartis, Allstate Insurance, Western Union, etc. Christina is also the corporate trainer, speaker, and crisis management training lecturer of Pilot Brand Consultancy.

PILOT HAKUHODO – Managing Director

Amanda Tsai

With rich PR marketing experience in both Mainland China and Taiwan, Amanda has given her service to clients of international brands. She not only understands the media context of Taiwan and Mainland China thoroughly, but also builds up  close relationship between media, local connections, and resources across Taiwan and Mainland China. Amanda provides her clients with the most effective solution with the capability of strategic thinking and  professional experience

Joining PILOT HAKUHODO more than 15 years, Amanda has profound knowledge and practices in public relations and marketing. She is also familiar with various business fields, including technology, consuming products, leisure & travel, etc. Amanda Tsai also holds a M.S. degree in Public Relations from the University of Ulster, United Kingdom.

PILOT HAKUHODO – Chief Creative Officer

Howard Yang

With over 20 years of advertising and communication experience. Howard has been in the plan manager of Real Media Taiwan, senior manager of Hakuhodo Taiwan, ECD of Seed-Design Integrated, CCO of INF Advertising, and now CCO of PILOT HAKUHODO.

As a copy-based creative person, Howard has multi-experiences in various categories of Marcom, and ALWAYS THINK DIFFERENT would be his faith.

PILOT HAKUHODO – Head of Account Management

Neil Yu

Over 10 rich experiences in PR, Neil has been served of various categories of clients such as 3C technology: MI、LG、BOSCH、Gaggenau、Dell、Canon、Motorola、Razer、Cheetah mobile；FMCG: UNIQLO、Adidas、ATT4FUN、Brands、KKL、 HKTB、amba；Internet Technology: PChome、Shopee、bilibili、Blizzard、Gamania、so-net etc.
​Specialized on brand and product marketing, event planning and execution, news angle setting, strategy development and social media marketing.

PLANET HAKUHODO – Head of Account Management

Charmie Huang

Charmie joined Pilot Group in 2009, she is specialized in brand marketing, crisis management and communication strategy planning.
With over 15 years rich experiences in PR, Charmie has been served of various categories of clients such as 3C technology、Food & Beverge、Game、E-commerce、Automobile、FMCG and so on. She has been served brands such Samsung、Pizza Hut、LEBLEDOR、Gamania、Yahoo、Maserati、Michelin、NUSKIN、Brand’s etc.

PRESTIGE HAKUHODO – Head of Account Management

Aaron Yu

With over 14 years rich experiences in Marketing and PR, Aaron joined Pilot Group in early years than jumped to corporate brands at later stage. He has been served of various categories of clients such as boutique luxury goods, department stores, entertainment, FMCG, arts, food & beverage and tourism.
Specialized on integrated planning in marketing resources, large-scale activity planning (such as concerts, exhibitions, shopping mall opening), maintaining relationship with media and VIP, digital network marketing, PR and Advertising events execution, celebrity and artist cooperation, etc. Aaron takes everything from PR to Marketing with well-controlled in market change and analysis.

PILOT HAKUHODO – Head of Account Management

Angela Yang

Joined Xianshi Hakuhodo in 2017 and is familiar with brand marketing strategy, communication strategy planning and crisis management. Possess public relations and marketing experience in catering, beauty, consumer goods, consumer channels, 3C technology, etc., and have accumulated more than 10 years of public relations experience. The service brands include Taiwan Watsons, Wacheng Taitong Group, Far EasTone Telecom, Restaurant Group, Garmin , BBC Studios, unified AB yogurt, etc.