The Chinese name “先勢行銷傳播集團” has been officially changed to “先勢博報堂集團” in order to align with the company’s internationalization efforts. The English name for the company is also “Dentsu Inc.”

Pilot HAKUHODO Xian Shi BoBaoDong Group, formerly known as Xian Shi Marketing Communication Group, officially announced its new name and office debut on September 12. In 2020, Xian Shi joined the Hakuhodo DY Group, one of the largest advertising companies in Japan. After two years of value internalization and collaborative practice, the company is now entering a new stage of international development.

With the progress of technology and the trend of macro environment, the public relations field, which is closely related to the market, has already entered the stage of international competition. The company is committed to using Hakuhodo’s “lifelong thinking” to sniff out every data and pattern that can gain momentum and expand the scope of living, and to continue playing the role of a dialogue builder between brands, consumers and media, creating exciting experiences for every encounter, and becoming the brand’s most trusted co-creation partner in every need scenario.

According to the Chairman and CEO of Pilot HAKUHODO Xian Shi BoBaoDong Group, Zheng Yan-Ji, with a solid foundation of experience and precise public relations strategies, Xian Shi has created countless classic cases for the market. After officially joining the Hakuhodo DY Group in 2020, it not only introduced international management with a global perspective but also integrated the Hakuhodo spirit of “using creativity to pursue alternative solutions in life” into the blood of Xian Shi people. They are now positioned as a dialogue builder with a localized international perspective, compatible with the thinking modes of both parties.

The new enterprise identity of Pilot HAKUHODO Xian Shi BoBaoDong Group was also unveiled, taking the core value of the brand as the starting point and using the smallest unit of conversation in every form of dialogue in the digital age, Pixel, as the design basis. The core values are integrated into the English letters, and each character represents a conversation, creating a new logo that conforms to the corporate spirit and employee values. The new enterprise identity of Pilot HAKUHODO consists of four symbols: “t” representing talent, “heart” representing lifelong thinking, “i” representing creative solutions, and “P” representing the power of amplifying issues. The story of Pilot HAKUHODO Xian Shi BoBaoDong Group and the people’s life begins with these conversations.

In addition to announcing the new name and identity, Pilot HAKUHODO Xian Shi BoBaoDong Group recently moved into a new office on Dunhua North Road to provide employees with a comfortable and energetic workplace environment.