80% of Consumers Eyeing the Pro Series, with Titanium Metal in Original Color Gaining the Most Attention
Upon the release of the iPhone 15 series, Techo Digital, the largest Apple premium reseller in Taiwan, introduces the “5 New Levels of Experience” featuring diverse activities and services
As the official authorized online pre-order dealer for iPhone’s new models this year, Techo Digital has observed significant pre-order trends. Among consumers, the iPhone 15 Pro’s new color, “Original Color Titanium Metal,” has garnered the highest interest, with nearly 40% expressing a preference for this variant. Regarding storage capacity, over 50% of consumers favor the 256GB model. According to a Techo Digital survey, 20% of respondents find the most appealing feature of the new models to be the adoption of the universal, eco-friendly, and fast-charging USB-C charging port across the entire series.
Furthermore, for consumers planning to purchase the iPhone 15 Pro or iPhone 15 Pro Max, 20% are attracted by the design feature of the Pro series, which incorporates titanium metal material.
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